When news emerged that Spotify was in negotiations to buy Soundcloud I highlighted a number of potential benefits and risks. One thing I didn’t explore was how useful Soundcloud could be in helping Spotify build out its role as a music platform (more on that below). I added the quote marks around the word “label” because the term is becoming progressively less useful, but it at least helps people contextualise the concept. Right now, Spotify is best placed to fulfil this role and in doing so it could become a next generation “label”. Nonetheless there is an opportunity for companies such as these to create a joined up music experience that delivers an end-to-end platform for artists and music fans alike. are a major force in music too, the situation is also very different. (Google, Apple, Amazon, Facebook) to stitch all these apps together and in doing so become next generation TV operators. This creates an opportunity for the G.A.A.F.
The result for the consumer is utter confusion with a bewildering choice of apps needed to get all the good shows and sports. With the traditional pay-TV model buckling under the pressure of countless streaming subscriptions services like Netflix (there are more than 50 services in the US alone) pay-TV companies have responded with countless apps of their own such as HBO Go and CBS All Access. One of the themes my MIDiA colleague Tim Mulligan (the name’s no coincidence, he’s my brother too!) has been developing over in our online video research is that of next generation TV operators.
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